First of all the Individual program is officially only available for the 6-series and 7-series in the US; officially. However if you have a good relationship with your dealer and you are ordering a substantial amount of Individual options on your BMW M5 or M6. As I have understood the process is as follows.
-You specify to your US dealer what exteriour colour from the current Individual palette for either the 5-series or Individual palette from other BMW range (at extra cost). You might even choose any colour for an even extra cost.
-You specify your interiour leather (full leather or not), biccolour and if so two what colours of leather, colour of Alcantara in the headliner (inner roof), colours of threads of stitching in full leather (on instrumentpanel etc), colour of floormats, colour of interiour textile and more.
-When you specified your exact Individual order to your Dealer, your Dealer will ask the BMW Regional Area Manager that will contact BMW North America. BMW North America will contact BMW Individual in Garching, Germany and and an OK from them will trigger the order. I assume it is then your Dealer will get the exact price quote for your BMW M5 or M6 Individual.
From what I beleive if your order is very special (we are talking Individual options for say around $25-30 000) you might get an Individual customer representative that can do visualizations of your exteriour and interiour of your car. That representative is I beleive based at BMW M and Individual HQ in Germany.
Potential problem is that BMW NA does not want to be sitting with a delivered Individual car (pink anyone?) that the customer does not want to take delivery of, so this is why your relationship with your Dealer counts alot for this to go trhough.
Finally a quote from an upcoming very Individual M V10 owner.
"So, my only advice for anyone in the U.S.wanting to order an
Individual is to be patient and pressure your dealership to work with
BMWNA. But expect it to take a while if you are not ordering one of
the standard Individual composition packages and paint colors."
Gustav
http://www.m5board.com/vbulletin/e6...5-touring-discussion/120352-2008-bmw-individual-brochure-incl-bmw-m3-m5-m6.html
BMW Individual M5 Sedan : Overview
BMW Individual M6 Coupé : Overview
-You specify to your US dealer what exteriour colour from the current Individual palette for either the 5-series or Individual palette from other BMW range (at extra cost). You might even choose any colour for an even extra cost.
-You specify your interiour leather (full leather or not), biccolour and if so two what colours of leather, colour of Alcantara in the headliner (inner roof), colours of threads of stitching in full leather (on instrumentpanel etc), colour of floormats, colour of interiour textile and more.
-When you specified your exact Individual order to your Dealer, your Dealer will ask the BMW Regional Area Manager that will contact BMW North America. BMW North America will contact BMW Individual in Garching, Germany and and an OK from them will trigger the order. I assume it is then your Dealer will get the exact price quote for your BMW M5 or M6 Individual.
From what I beleive if your order is very special (we are talking Individual options for say around $25-30 000) you might get an Individual customer representative that can do visualizations of your exteriour and interiour of your car. That representative is I beleive based at BMW M and Individual HQ in Germany.
Potential problem is that BMW NA does not want to be sitting with a delivered Individual car (pink anyone?) that the customer does not want to take delivery of, so this is why your relationship with your Dealer counts alot for this to go trhough.
Finally a quote from an upcoming very Individual M V10 owner.
"So, my only advice for anyone in the U.S.wanting to order an
Individual is to be patient and pressure your dealership to work with
BMWNA. But expect it to take a while if you are not ordering one of
the standard Individual composition packages and paint colors."
Gustav
http://www.m5board.com/vbulletin/e6...5-touring-discussion/120352-2008-bmw-individual-brochure-incl-bmw-m3-m5-m6.html
BMW Individual M5 Sedan : Overview
BMW Individual M6 Coupé : Overview