thanks guys.. it ended up being pretty easy.
For those who haven't done this.. it's just
1. remove wire connector from MAFs (just squeeze and pull the connectors off)
2. undo 4 torx screws (2 on each side).
3. twist gently in both directions to loosen the rubber seal and pull the MAF sensor out, (carefully). try not to touch anything, especially the shiny mirror surface beneath the plastic and resistor for the air intake temp sensor. Just grip it by the connector end and you should be fine.
4. get a can of CRC MAF CLEANER (make sure its labeled MAF CLEANER, designed for mass air flow sensors - anything else is risky) and like the gentleman said above, spray 6-8 inches from the sensor. This stuff just evaporates quickly and leaves no residue so I wasn't afraid to just drench it. 5. reinstall.. make sure the MAF sensor is facing the right direction. you can look to see where it mates with the MAF tube to ensure its facing the right direction - THIS MAKES A DIFFERENCE.
Not bad for 5 minutes of work.