Has BMW's M Division Lost its Way? - BMW M5 Forum and M6 Forums
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View Poll Results: Has the BMW M Division lost its way?
Yes, it has lost its path 87 70.16%
No, it's just evolving with the times 37 29.84%
Voters: 124. This poll is closed

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post #1 of 17 Old 22nd July 2015, 04:03 PM Thread Starter
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Has BMW's M Division Lost its Way?



BMW's M division has changed a lot over the years, but is it for better or for worse? From the E28 to the F10, from naturally aspirated inline-sixes to twin-turbo V8s, from sedans and coupes to SUVs, from pure M cars to M Sport models, the evolution has been constant.

So we'd like to know, from you, BMW owners, if you think the M brand has lost its way.

We (AutoGuide.com) are working on a story and we want to compare what real BMW owners and enthusiasts think, plus we'll also be running a poll on AutoGuide to see what the average consumer thinks.

Let us know and feel free to comment too.

Thanks!

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post #2 of 17 Old 22nd July 2015, 11:15 PM
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BMW M didn't lost its way, it's the car industry that actually is loosing its way in the consumable products trend (amongst many other things), and BMW follows the fashion. Lots of new cars/liftings every year, lots of different spare parts to manage...


I have a E39 model and I'm amazed how easy I can find OEM parts over the internet for this model, and I'm sure BMW has still a lot of spares for this generation. I doubt it will be the same for all these new and very sophisticated models...What about running them in 10 years ?


Regarding the design or the drive qualities, yes they're very good, hopefully...but will they manage to stay in memories like the E28 M5, the E30 M3 or the E39 M5 ..., I'm not convinced. Rise of power, agressive look and gadgets in the extreme way we can see now may not be the recipe for iconic cars, but future will tell us. I'm maybe already too old to understand :p

1999 E39 M5 70k miles Japan Euro Spec LHD Import



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post #3 of 17 Old 23rd July 2015, 06:38 AM
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+1 Adding emission regulations to the list does not help. BMW and other car manufacturers will have to follow and comply to the standards if they want to stay competitive. Technology also evolves with the times. 400HP while still plenty, (for most folks) is average if not sub par to performance cars in today's market. Gone will be the 6 speed manual shifters as long as HP increases and computers are constantly upgraded to keep up with the technology.

To answer, the question - YES, maybe BMW M has lost their way and gone mainstream in today's constantly changing car market. But you can't argue with the numbers and performance of an M F80 or F82 on the track/street...then again I'll take my manual V8 E39 M5 any day.

2MS

Last edited by 2MS; 23rd July 2015 at 06:40 AM.
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post #4 of 17 Old 24th July 2015, 07:29 AM
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* BMW Motorsport GmbH (circa 1972-1992) was mainly a race-engine & race-car builder who occassionly handbuilt street-legal machines using their racecar-technology, -experience and -production-facilities.

* BMW M GmbH (1992-....) was and is manly a street-legal-top-perforance car producer using mainly BMW mass production facilities.

So, from my point of view, the big change started BMW-intended in 1992 when also the name-change took place. BMW M Division = M GmbH never lost it´s way.

Starting in the 1990s, the car industry in general introduced more and more unnecessary (assistance-) features and real "driver-cars" are hardly built anymore. Prices went high and higher and people are still buying nearly everything the industry indoctrinate us to "require".

***

My loved M5 E34 was handcrafted in November 1988 which why "BMW Motorsport GmbH" is also listed as producer in it´s papers.

"Sheer Driving Pleasure" must not be determined by performance figures only - it mainly depends on personal preferences & taste.

Last edited by motorcitycobra; 24th July 2015 at 08:15 AM.
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post #5 of 17 Old 24th July 2015, 08:38 AM
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post #6 of 17 Old 28th July 2015, 08:33 PM
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I think it's evloved into something lesser than what it used to be, especially in the eye of an enthusiast, it's more marketing than engineering. How did they go from the M1 to the X5M and a M package and M wheels available for every model? A Type R, or Audi RS emblem hold more weight for what it represents nowadays, and deserve more respect than the M badge.

actually come to think of it the type R has always been pretty hardcore... not necessarily more advanced or complex, but definitely raw and focused.

Last edited by ghost31711; 28th July 2015 at 08:36 PM.
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post #7 of 17 Old 28th July 2015, 08:59 PM
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Quote:
Originally Posted by ghost31711 View Post
I think it's evloved into something lesser than what it used to be, especially in the eye of an enthusiast, it's more marketing than engineering. How did they go from the M1 to the X5M and a M package and M wheels available for every model? A Type R, or Audi RS emblem hold more weight for what it represents nowadays, and deserve more respect than the M badge.

actually come to think of it the type R has always been pretty hardcore... not necessarily more advanced or complex, but definitely raw and focused.
Very well said. I drive M cars because I believe in the M ideology. I think the waters have been muddied by the overuse of the emblem.

"The Future Ain't What It Used To Be." Yogi Berra.
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post #8 of 17 Old 28th July 2015, 10:25 PM
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Marketing...Hopefully, enthousiasts still recognize the real M cars. Why people turn heads on my old e39 m5 whereas the x6M with its 550+ hp doesn't produce any réaction ?
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post #9 of 17 Old 30th July 2015, 02:58 AM
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I am probably one of the few that think it has evolved but evolved based on economics and emissions.

At the F10 M5 Launch in Spain the people from the motorsports division shared that it is highly unlikely that engines like the S85 and it's offshoot, the S65 will never be built again. The simple matter is that with the environmental climate will not allow this type of engine to be built again. This is highly unfortunate.

I love the fact that I own one of the last great engines built in the old tradition, the S85 and also love the fact that I own the future of BMW performance, the B38 Hybrid edition in my i8.

I can't predict the future but if the M division decides to do anything with the i8, watch out...it will further shatter the automotive world and quiet the naysayers that high performance automobiles have to look a certain way.

Cheers-mk


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post #10 of 17 Old 3rd August 2015, 12:30 AM
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Quote:
Originally Posted by BeastCobbM5 View Post
Very well said. I drive M cars because I believe in the M ideology. I think the waters have been muddied by the overuse of the emblem.

A drivable track car that never fails to please... My wife just told me to get whatever I want at the dealership. I'll keep my e39 M5 thanks - even though the '16 B6 was staring me down. The dilution of the M branding is definitely a shame, because we think of this as a drivers segment and brand. Very different from the S-class owner who sees the ad for the under $30k entry-level car. I don't think that BMW owners care or should care as much about who is behind the wheel, so long as they're enthusiasts and not just in it for the label. If you want to celebrate the M heritage with some wheels, go ahead.

That M235 is a fun car - doesn't deserve the badge, but we know what it is, and should celebrate it. Some owners may be posers, some may have simply found the right fit in a packaged car without the under bonnet muscle. In the end I'm not having any less fun because of the guy in the new turbo M or the M-packaged whatever. I'm just not going to buy one. So I'll hunt for the perfect e92 M3 to add to my garage and won't be hunting any further... unless it's to the Porsche dealership.

-Jeff

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