Has BMW's M Division Lost its Way? - Page 2 - BMW M5 Forum and M6 Forums
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View Poll Results: Has the BMW M Division lost its way?
Yes, it has lost its path 87 70.16%
No, it's just evolving with the times 37 29.84%
Voters: 124. This poll is closed

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post #11 of 17 Old 3rd August 2015, 04:36 AM
Eero H
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Way was lost when West Germany terminate producing handbuild Motorsport BMWs.
Oh sorry, subject is M division (after 1993) not Motorsport division (1972-93).
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post #12 of 17 Old 11th August 2015, 04:40 PM
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I don't think it's lost it's way at all. I think instead of looking at what M has evolved into it's more important to think about what has kept M as a constant. M to me has meant that in the industry it's put in it will always been the best blend of driving pleasure, enthusiasm and have the track/motorsport pedigree. In today's environment competing against a CTS-V or in yesterdays environment competing against muscle car mania with SRT-8's M has always been the benchmark and that to me is the constant.

Using today's resources and development to create something that is balanced and spectacular. I drive an E60 M5 but because of my driving style/habits and my love of cars my favorite cars include the E46 M3, 330ZHP and E36 M3 sedan. These cars already exist and they're already amazing, for BMW to recreate these models would show that they can't reach the bar of today and that's why I support this evolution of the M brand. It's different than what I'm used to, but it's the same in the sense that it's still a benchmark, it's still a global rival, it's still the holy grail of balance with all things considered in a car. M if forward thinking, always has been and always will be.

You can ask the same questions about the Porsche 911 evolution, it had "lost it's way" after the air cooled era in the eyes of purists. Or with Lexus, in the eyes of purists entering the performance car industry was against the grain of the brand... being a purist myself I can give myself the same advice I give others - if you like yesterdays car for whatever reason, buy yesterdays car. If you like tomorrows car you can simply get that one instead.
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post #13 of 17 Old 27th August 2015, 04:20 AM
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I feel like M has lost its way in terms of design. The new M5/M6 look to me more like luxury boats that go really fast. The E60&63 M's seem much more sporting and fun to drive in the M spirit. I feel like to new M models with exception of the 2,3,4 series are sacrificing the spirit of M to make them more appealing to Benz & Audi customers.
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post #14 of 17 Old 29th August 2015, 06:18 AM
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Originally Posted by bigscore View Post
I feel like M has lost its way in terms of design. The new M5/M6 look to me more like luxury boats that go really fast. The E60&63 M's seem much more sporting and fun to drive in the M spirit. I feel like to new M models with exception of the 2,3,4 series are sacrificing the spirit of M to make them more appealing to Benz & Audi customers.

I must agree as a E60 M5 owner I can tell you that new way of Ms with these twin turbos etc takes away from the rawness of all motor. Don't sleep though with some tweaks here and there the E60 can be just as fast as the F-10. The E60 will forever be a classic and I agree the new body styles today are just not doing for me. But hey it's the way of the future and time goes on I guess, the era of twin turbos and superchargers in cars today are more environmentally sound as they say but I will continue to keep the hope alive by driving my V-10 as she screams the sound of natural aspirated motor is a thing of beauty and will never be done again in the M!
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post #15 of 17 Old 3rd September 2015, 08:34 AM
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They lost it when they replaced the amazing naturally aspirated V10 and V8's.

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post #16 of 17 Old 19th September 2015, 02:28 AM
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Yes, it has. Mainly because:

*No low cost model available

*Now offering a slush-box auto in the X5/6 M; transmission is basically found in most Series BMW, along with Bentley, Audi, Chrysler

*Using non-unique engines; X5 and M6 have basically the same engine, which seems to be based off a 550i engine

*Offering M versions of crossovers

*Reliability seems to be getting worse and worse; no M car can reach 200,000 miles anymore without a major invasive mechanical repair one or two times along the way (even when maintenance and use are perfect)

*Not offering a 7 speed manual (like 911 or Corvette) across all M models as a -$2,500 (discount1) option

*Cars like the C63 AMG-S are as good as the M3 Sedan now, the Mustang GT350R is better than any future M4 GTS, BMW has no answer to the RS3 2.5TQ


Turbocharging, lower red lines, M Sport Series cars, and dual clutch (DSG) 7+ speed automated manuals do not bother me since they have real world improvement.

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Last edited by Minimization; 19th September 2015 at 02:30 AM.
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post #17 of 17 Old 18th October 2015, 05:52 AM
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Yes it has!

I am on my third M car, went form e36 M3 to e39 M5 and now to my e34.

I would never part with my e34, and while some people thought I was crazy to give up my e39 M5 for this car due to performance numbers, one cannot even being to compare the driving pleasure and cozy feeling I get from the e34. It reflects everything the M division stood for: race car feel, stealth and exclusivity. IN the 90s you really had to look really hard to see an M car on the street. Now they are a dime a dozen. It's a mass produces luxury car with race car qualities , rather than the other way around.

I also heard though I can't be certain that the M division back in the day was not making any real money and that they only produced these cars to show their technological might.

I feel sad to say that I have no desire to own any of the newer M cars, have test driven a few and none of them inspired me. At this point I would rather go to a 911 than new M car.

This is indeed a very sad chapter of the M division.

Rob
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