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post #1 of 13 Old 22nd April 2002, 03:23 PM Thread Starter
enots
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Exclamation BMW sales and marketing guru Dr Michael Ganal says...

hi every1....found this and thought u would like to have a read....nice shot at merc at the end too hahahah!!

BMW will not know if its controversial new 7 Series will be a sales success until at least the end of 2002.

The luxury saloon has been heavily criticised for its unusual styling and complex iDrive control system.

The Seven was unveiled at the Frankfurt show last September, went on sale in Germany in November and the US and Australia in February.

"It will take at least one year to answer the question is the 7 Series a successful car or not," Dr Michael Ganal, the BMW board of management member responsible for sales and marketing, said last week.

"We have never launched a car that couldn't be sold in the first year, given the capacity which was available - so we are always capacity driven."

But Dr Ganal said there were already some positive and negative indicators for the Seven.

On the positive side, it had outsold the Mercedes-Benz S-class in the US, but on the other hand BMW had yet to develop an order bank for the car in the US or Japan.

The Seven's heavy-handed look, with upside down headlights and high rear end are expected to be key ingredients in future saloon styling from BMW, including next year's vital 5 Series.

Before that, the replacement for the Z3 convertible, to be called the Z4, will debut at the Paris motor show. It too will present a radical style, inspired by the X Coupe revealed at Detroit in 2001 to - at best - a mixed response.

European media reports have caned the 7 Series and referred to the nervousness of the BMW board in its wake. There is even a petition on the internet calling for design chief Chris Bangle to resign. Nevertheless, Dr Ganal remains publicly confident about BMW's styling direction.

"The difficulties so far is that with the 7 Series, he (Mr Bangle) has more or less shown the first cornerstone toward a new design generation," Dr Ganal said.

"Knowing the next cornerstones, I sleep very well - I look forward to launching the new 5 Series, I love this car."

Dr Ganal also could not resist a poke at arch-rival Mercedes-Benz over its styling. On the latest iteration of the E-class: "Now you have finally reached the situation where you cannot separate the cars anymore. Even experts have to walk around and look on the trunk. Do you talk about the C-class, the E-class?"

And on the new super-luxury Maybach, against which BMW will pitch its new Rolls-Royce next year: "That's a big Mercedes, very expensive. Rolls-Royce you will see is definitely not a stretched 7 Series - we watch with some comfort how our competitor is revitalising Maybach."


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post #2 of 13 Old 22nd April 2002, 08:34 PM
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Thanks for the post very interesting!
all the best
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post #3 of 13 Old 23rd April 2002, 01:31 AM
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Neat... Hummm they know people dont really like it. yet they still contunue with this type of attitude of styling... They just want us to give in and buy their cars even tho the styling is questionable they know people like BMWs for their Drivability. Ya and I know people will give in too thats the sad part... What I hope for is for the seven to actually not get much sales and make BMW change its styling for the five. Doesnt really look like thats going to happen tho. *Sigh* people give in to easily and just "settle" for the looks....

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post #4 of 13 Old 23rd April 2002, 01:54 AM
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Re: BMW sales and marketing guru Dr Michael Ganal says...

Quote:
Originally posted by enots
There is even a petition on the internet calling for design chief Chris Bangle to resign. [/B]
wow so he knows about the petition, thats a plus maybe itll raise some eyebrows, or remove the ones from the new 5.

we can only hope

NOW HOPE HARD YOU GUYS!


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post #5 of 13 Old 23rd April 2002, 04:59 AM
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Re: BMW sales and marketing guru Dr Michael Ganal says...

And on the new super-luxury Maybach, against which BMW will pitch its new Rolls-Royce next year: "That's a big Mercedes, very expensive. Rolls-Royce you will see is definitely not a stretched 7 Series - we watch with some comfort how our competitor is revitalising Maybach." [/i]

enjoy
-Greg [/B][/QUOTE]


Of coarse the new RR won't be a stretched seven. The seven is so ugly could you imagine the ultra conservative RR buyers purchasing a stretched seven. Ugly eyebrow lights, bublous side view, and bangled butt.
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post #6 of 13 Old 23rd April 2002, 05:00 AM
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I can't believe that he knows about the petition. I didn't think that it would get that far.

That was a really interesting article, and I have to agree with him on the fact that the C Class and the E Class look exactly the same.

Now all we have to do is send him that rendering of the 5 that everybody likes.

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post #7 of 13 Old 23rd April 2002, 05:38 AM
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Quote:
Originally posted by Prometheus NY
Now all we have to do is send him that rendering of the 5 that everybody likes.
which rendering was that?


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post #8 of 13 Old 23rd April 2002, 08:25 AM
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I agree.

It looks like the 7 is not doing well. I think this is about as close an indication anyone there is going to give.

His analysis of the Mercedes is correct. Every one looks essentially the same, and the front has changed little over the years. It is handsome, at first, but that swept back look is really looking old and boring to me. The other extreme is the abomination called the new 7. That thing is looking for distinction without regard to styling fundamentals.

I'm hoping for the new 5 to be somewhere in between. Maybe a little closer to the Mercedes than the over-the-top 7.
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post #9 of 13 Old 23rd April 2002, 08:52 AM
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Re: I agree.

Quote:
Originally posted by HBRAMSTEDT
I'm hoping for the new 5 to be somewhere in between. Maybe a little closer to the Mercedes than the over-the-top 7.
Yup me too...

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post #10 of 13 Old 24th April 2002, 12:31 AM
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Enots, where did you find the quote?

But they don't mentioned where all the firsts voters came from



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