What do you think we need to do to send a message to BMW that they have lost touch with their market? The exterior of their new cars I can live with...maybe it will grow on me as time passes. The interiors...the worst I've seen in any luxury car. I like the Cadillac interior more!! Can one man really make a difference? If I don't buy the new M5 will it make any waves at BMW? If 40 of us don't buy it will it make a difference? Why can Audi make amazing interiors (see the all new RS4), Mercedes with the E55, Infiniti (yes Infinit!) with the new M45...but the best BMW can do is I-drive and barren wasteland of dashboard? It feels like a slap in the face after so many years of loyalty. I hate to abandon BMW because of one man's vision. It's like how they make worthless movies nowadays and put big name stars in them and think, "people will come and pay even though the quality is terrible, because of the big name star on the ticket". People will still buy the BMW because of the name and the emblem, even though it's not up to snuff. A car is more than an engine. It's more than performance. It's evident that BMW feels it sells itself from the outside and not the inside. Me, I'm inside the car. The car is for me and no one else. I want the inside of the car to be an extension of who I am as well as the exterior. I don't mean to get up on my soapbox, but what can we do??? There HAS to be something. The i-drive must be stopped!! Okay, time to take my medication. How can article after article, review after review, telling them that the i-drive is awful have absolutely no effect?!! I just don't get it.