Is it really about BMW Individual? Not just manufacturing of the 6-series?
The Age of Mass Customisation – Munich Gone are the days of Henry Ford where you could have any car you liked as long as it looked like every other car on the assembly line. Today’s customers want their cars customised, and assembled in record time. BMW opens the doors to its Munich headquarters to show what this modern expectation means for a company making around 1.2 million cars every year.