ard said:
They sound like the only game in town and act like it too.
A
Not necessarily the only game in town, but the most convenient. The next closest dealer to me would be Beverly Hills BMW. I'll give them a call next time I need warranty work to see if they offer loaner cars.
It's really sad that BMW, the makers of the ultimate driving machine, doesn't have a policy in place to provide loaner cars for all warranty work at all dealerships. Dont get me wrong, I love my car but this treatment has left a bad taste in my mouth.
Follow my logic for a minute: car owner takes his M5 in for warranty repair for issues which were impliedly caused by BMW... BMW does not give him a car to drive while his M5 is in the shop ... owner takes bus home ... owner rides motorcycle during heat wave to work ... owner not really happy about situation ... owner does not forget how he was treated ... owner owns M5 for several more years and loves every minute ... owner wants to buy a new car ... owner shops around ... owner remembers that dealership did not provide loaner ... owner does not purchase vehicle from that dealership. In the worst case scenario, said owner buys a different brand altogether!
SO to recap, in failing to stand by their product and provide a loaner, they've essentially lost a potential customer, lost goodwill though the negative publicity generated by said customer on public message boards and word of mouth, and lost an opportunity to turn a pre-owned BMW buyer into a new BMW buyer. They're essientially saying that we'll take care of you only if you bought a new one from us, which in my opinion, kills the resale value of their cars, effectively hurting the overall value of their cars.
I'm off my soapbox now, but this has been bothering me for about 3 weeks.