I think there is a law in Europe that made the DRL required for new manufactured cars, but not required for older cars though. Older cars can put a DRL kit like the ones sold by Philips or Hella.Why is everyone trying to copy those LED's audi put on the R8? It doesn't look great on the R8, and it looks even worse everywhere else.
Pretty much everything in that ad is tacky. And I don't get why they call it a "euro kit" - none of that crap was used on euro-spec cars.