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I suppose BMW can't really exercise any control over the word "individual". But it does show a lack of imagination on VW's part. Perhaps they used it because that colour looks rather too much like Estoril Blue.
 

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From Germancarfans.com:

"Volkswagen Individual is proud to present a new version of Germany`s most successful, top-quality van at the Essen Motorshow: the Sharan Special TDI. Capable of speeds of 110 kW / 150 h.p..."


I believe this dilutes the value of the Bmw Individual brand somehow, and if this is allowed to VW then any manifacturer could use it as well.
As Gustav pointed out this demonstrates a clear lack of imagination from VW marketing......or on the opposite it is very intentional.

Regards
Alex
 

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No worries. Volkswagen would of known about BMW Individual so why they decided to use the same name is beyond me. As they saying goes "imitation is the sincerest form of flattery".
 
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