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Just found this picture.... Guess I-Drive will be optional...
 

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Yes, I-drive will not be standard in the lesser models (e.g. 318i). This way BMW can make even more money by charging for everything as an extra. I think they've really copped out with the E90.

Despite Bangle's ugly cars, you've got to admire their guts for going out on a limb with the 5, 6 and 7 series models. Since the 3 series makes up the bulk of BMW sales, they must have backed away from controversy and so the new car looks too "conventional". I mean, look at it, it could have been a Toyota :sad3:
 
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