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That's because the bean counters have taken over. For instance, the wingtip wearers decided to use a cheaper option on the E39 clutch rationalizing that hardly anyone would use the car hard enough to see the difference between the high cost option and a cheaper cooking version. As a result the E39 M5 got a reputation for eating clutches. I suppose the accountants would point out that BMW lost money on each E34 M5 they built. Just my tuppence.

ralph (vadas1)
 

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1995 BMW M5 Touring Individual Orinoco over Petrol Mint
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It looks like a fun little car. It will certainly please the "performance specs" fans but as for
true enthusiasts looking to experience the most out of a car (turbo's, DCT, electric this, electronic that, ...),
might as well play GT5 :D !

From Car & Driver: "Turbo lag is slight and doesn’t significantly detract from the experience."

The accelerator pedal is constantly used when driving.
Any driver looking for a connected experience would be distracted from the lag whatever level it is.

:snore000:
 

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I am not sure that the E28 and E34 M5's were ever intended to make a profit. They were "Halo" cars built in small numbers with the intention of boosting the image of the lesser 518i's and 520i's that sold by the thousands. A clever ploy by the marketing people.

When the E39 came along, I think the M division became more mainstream, with cars being built on production lines in much greater numbers. Probably built to a cost too!!
 
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