Yes I'm fully aware. However, how they handle it is case by case. Are you aware what that means? Because I wasn't. So I asked my Northeast rep. He said, frankly, we only show you to own this one 10 year old BMW. And you havn't spent enough money with us, so you're out of luck. I informed him that I in fact own two BMW's, both purchased within the past year and that my other car was a 22y/o mint condition E30 Cab that wins car shows. And it's dash display still works

The deal offered was 50% off the parts and I pay full labor. So, roughly $600 out of my pocket. Does this sound good to you? It didn't to me, since they supposedly fail every 3 years. So, for $30 in parts, I fixed the problem myself. And it wasn't that hard, so I'm OK with spending $30 and doing it again every 3 years.
They aren't helpful, they aren't your friend, and they don't give a ****. Their argument is you own a 7-10 year old car. But good luck, some have had better luck that others.