The second model sound very intresting
BMW Group continues product initiative
03/01/2005
Two new model series announced
Geneva / Munich. The BMW Group is continuing its product initiative. At the International Motor Show in Geneva, Helmut Panke, Chairman of the Board of Management of BMW AG, announced the development of two new BMW brand model series: "We are using the strength of the BMW Group and pushing emphatically ahead with the extension of the vehicle range. We will be further expanding with two completely new, independent model series, and thus continuing the profitable growth of the BMW Group."
One of the new model series will be providing the market with a product that is innovative on the basis of its interior spatial design, which combines variability and functionality. This vehicle is being developed under the working title of the "space-functional concept". BMW is aiming, with the second model series, to make use of the potential demand opening up in new market segments. The background to this is the increased customer interest for vehicles which combine different characteristics in a form which has not existed until now: these include a higher seat position, the driving properties of a sporting passenger car and the outward appeal of a coupé.
source: BMW Press
BMW Group continues product initiative
03/01/2005
Two new model series announced
Geneva / Munich. The BMW Group is continuing its product initiative. At the International Motor Show in Geneva, Helmut Panke, Chairman of the Board of Management of BMW AG, announced the development of two new BMW brand model series: "We are using the strength of the BMW Group and pushing emphatically ahead with the extension of the vehicle range. We will be further expanding with two completely new, independent model series, and thus continuing the profitable growth of the BMW Group."
One of the new model series will be providing the market with a product that is innovative on the basis of its interior spatial design, which combines variability and functionality. This vehicle is being developed under the working title of the "space-functional concept". BMW is aiming, with the second model series, to make use of the potential demand opening up in new market segments. The background to this is the increased customer interest for vehicles which combine different characteristics in a form which has not existed until now: these include a higher seat position, the driving properties of a sporting passenger car and the outward appeal of a coupé.
source: BMW Press