Just a tune and exhaust will give 400hp/400tq, a decent challenge to an M3 or even an M5 on a short track. Also as every M owner will tell you over and over, there is something about the M vehicle that transcends just the sum of the parts; look at any argument between M3 and tuned 335 owners. So here we have a true M car, with the tuning potential a 335i
Seems logical if the supply is limited and the demand is high; there will be little room to negotiate.Looking at this article on Edmunds.com Insideline, they mention in the first paragraph that the US allotment is less than 1,000 units. It is not clear if this is just for the 2011 production run or the life of the vehicle. I am assuming just 2011. Either way, if they limit the import numbers to the US that makes me wonder if dealers are going to charge a hefty premium to get one.
BMW 1 Series M Coupe To Be Priced Near $45K
.This is 100% marketing ploy to maintain sales of more costly BMW's. The pecking order mandates it must be slower than M3 in OEM stock form. However it will pounce M3 with a simple chip and the M3 can't be similarly modified. M3 owners are going to be very frustrated with the real world comparisons with cheap bolt-on's. This car is much lighter with more performance potential. It's still porky compared to old E36 lightweight, but this will become the favored BMW y2k+ track car for most venues. The V8 M3 weighs the same as my 540i with spare tire removed and that's not world class for sporting use.
Marketing is real science.Definetly, M is a complete package which males it almost impossible to convert a 335 to M3.
Marketing is real science.
Clearly M1 has a different market than does 335i and M3.
The 335IS I would suspect to be in between M1 & M3.
BMW defined M cars a while ago and they seem to redefine them continuously way back when. Naturally aspirated, high revving (4,000 rpm to 8300 rpm), low torque, high Horsepower monsters (M5). BMW seemed to indicate there never would be a turbo in an M car. Never say never.
Exciting times in tougher economic times. Perhaps that's why there is such aggressive marketing of the M.:flag: