It sounds a lot like something von Koenigsegg told SVT in his lone TV interview. “This [Saab] is neither a luxury nor a people’s car, but it has its own niche—a bit of postmodern comfort, sporty but with environmental thinking,” he said. “We want to capture the Swedish aspect, too. GM had a bit more of an international approach, and Saab drowned a little bit in that context.”
Car and Driver article on Koenigsegg and Saab merger
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