funny that was what he said...LOL....quite frankly his (Koch) only gripe w/some people who want funky individual things is that they balk when they hear the price...not understanding that certain individual items...like a custom paint require the assembly line to shut so that the one car can be painted.
Not to hijack this thread (for too long), but my BMW M / Individual contact in Germany told me that outside of North America, about HALF of the M5s and M6s are Individual. Granted most customers probably just select a leather or paint from the regular list of Individual options, but I was still surprised that the percentage was that high in other markets.
I believe some of Mr Koch's comments made elsewhere apply. That BMW dealers in the U.S. are not well versed in the program (as it is relatively new to the U.S.) and it's hard to get an Individual ordered. The exception might be a 750 as the regular Individual options are now on the BMWUSA.com website under "build your own" (so I have to assume dealers have order codes for these options).
Still, my dealership has only delivered one Individual (a new 750) after my M6 (which was their first Individual).
And yeah the prices for Individual items seem high, but as noted, they are special and sometimes hand made (leather) items produced off line and then integrated into the regular production line. I'm told that in the old Individual days, the whole car was pretty much assembled at BMW M in Garching. Now days, the parts are inserted on the Dingolfing production line for our models. I still wonder why my headliner (with only a color change of Alcantara that was available for Individual 7er cars) was over $3K extra. Oh well, you want it, you pay for it. No griping, no haggling. They are not there to waste your time, so you should not waste theirs.
OK - back to color choices for M cars. Moonstone (an available Individual color) is the coolest gray/silver I've ever seen on a BMW. It should be widely available on the next M6 IMO.