US PRICING : INVOICE VS MSRP

SWP · 29th October 2005, 00:03

BMW M5 2006 Model Year

This information is based on pricing effective September 1, 2005:

Base Price USA Port of Entry
MSRP: $81,200
Invoice: $74,070

Rear Door Mounted Side Impact Airbag (Code 261)
MSRP: $385
Invoice: $350

Comfort Access (Code 322)
MSRP: $1,000
Invoice: $910

Power Rear Sunshade with Rear Manual Side Window Shades (Code 416)
MSRP: $575
Invoice: $525

M Multifunction Seats with Active Width Adjustment (Code 4MA)
MSRP: $1,900
Invoice: $1,730

Seat Ventilation (Code 453)
MSRP: $800
Invoice: $730

Fold Down Rear Seats (Code 465)
MSRP: $475
Invoice: $430

Rear Seat Heating (Code 496)
MSRP: $350
Invoice: $320

Head Up Display (Code 610)
MSRP: $1,000
Invoice: $910

SIRIUS Satellite Radio (Code 655)
MSRP: $595
Invoice: $540

Full Leather Interior with Alcantara Roofliner (Code X2xx/X3xx)
MSRP: $3,500
Invoice: $3,185

bmw1986 · 29th October 2005, 00:14

There is more then what meets the eye with those numbers...even if the dealer sells you the car at invoice, they still make money

SWP · 29th October 2005, 00:20

I don't mind if the dealer makes money. In fact, I think a dealer should make money or else I wonder why he/she would want to remain a dealer. I think paying MSRP for the M5 is fair and acceptable. I just disagree with paying a premium for this car, or any mass production car, for that matter. Paying a premium to MSRP should be reserved for limited production cars such as the McLaren F1 or the Ferrari Enzo, NOT the BMW M5.

m_five · 29th October 2005, 00:24

Quote:

Originally Posted by SWP

BMW M5 2006 Model Year

This information is based on pricing effective September 1, 2005:

Base Price USA Port of Entry
MSRP: $81,200
Invoice: $74,070

Rear Door Mounted Side Impact Airbag (Code 261)
MSRP: $385
Invoice: $350

Comfort Access (Code 322)
MSRP: $1,000
Invoice: $910

Power Rear Sunshade with Rear Manual Side Window Shades (Code 416)
MSRP: $575
Invoice: $525

M Multifunction Seats with Active Width Adjustment (Code 4MA)
MSRP: $1,900
Invoice: $1,730

Seat Ventilation (Code 453)
MSRP: $800
Invoice: $730

Fold Down Rear Seats (Code 465)
MSRP: $475
Invoice: $430

Rear Seat Heating (Code 496)
MSRP: $350
Invoice: $320

Head Up Display (Code 610)
MSRP: $1,000
Invoice: $910

SIRIUS Satellite Radio (Code 655)
MSRP: $595
Invoice: $540

Full Leather Interior with Alcantara Roofliner (Code X2xx/X3xx)
MSRP: $3,500
Invoice: $3,185

Geez...where'd you get that from...

How much should I pay over MSRP?

m_five · 29th October 2005, 00:26

Quote:

Originally Posted by bmw1986

There is more then what meets the eye with those numbers...even if the dealer sells you the car at invoice, they still make money

Correct--BMW has a 5% holdback (although they hate to admit it...

), half of which is a given, and half is based on CSI ratings.

SWP · 29th October 2005, 01:01

Just responded to your note. Got it from you! Thanks. Just retyping the info for the benefit of our friends . . . Thanks!!!

Quote:

Originally Posted by m_five

Geez...where'd you get that from...

How much should I pay over MSRP?

m_five · 29th October 2005, 02:07

Quote:

Originally Posted by SWP

Just responded to your note. Got it from you! Thanks. Just retyping the info for the benefit of our friends . . . Thanks!!!

The M5 has the same ~9% margin that other BMW models have, and the 5% holdback.

At this point, I think it's a moot point, since--although supply seems to be keeping up well with demand--I think it will some time before we can go to the dealer and talk about how much over invoice we can buy the car for...

StealthBlue · 29th October 2005, 03:05

Funny, this list says that BMW uses no holdbacks

:

http://www.edmunds.com/advice/incent...tives/holdback

bmw1986 · 29th October 2005, 04:41

Sorry but that is wrong...there is holdbacks...they have to give the dealer something. It works with the amount of units that you sell, along with yes CSI ranking, and the amount of advertising that each dealer does and YES, no one should pay over sticker for this car. The car is not as hott as the E39 M5 that came out...I believe, mainly b/c of the price and certain options should be offered at no additional cost. I do believe, and correct me if im wrong, rear-airbags were offered at no additional cost on the E39 M5?

Gustav · 29th October 2005, 15:47

Agreed.

Quote:

Originally Posted by SWP

I don't mind if the dealer makes money. In fact, I think a dealer should make money or else I wonder why he/she would want to remain a dealer. I think paying MSRP for the M5 is fair and acceptable. I just disagree with paying a premium for this car, or any mass production car, for that matter. Paying a premium to MSRP should be reserved for limited production cars such as the McLaren F1 or the Ferrari Enzo, NOT the BMW M5.