I talked to Hartge today, Volker one of the responsible technicians. I'll try to explain below. I should read more into definition of load index but a summary is below.
Load index is decided by formerly ETRTO (European Tyre and Rim Technical Orginazation), it is now under well known
ISO (International Organazation for Standardization). Load index is just another way of saying load in kilograms [kg] per wheel. For example:
Load index Load [kg]
96 710 kg
95 690 kg
94 670 kg
The ISO decides the width and load index for every tyre size. A tyre manufacturer can specify "Usual" or "Extra load" for the particluar tyre he choose. Extra load you add 4 to this index.
BMW M chosed "Regular" because of the 19' dimension and their choise of combination of comfort and sport. More exactly 96 for fron wheels and 99 for rear wheels. So if it existed, a front wheel to the M5 in "Extra load" would have load index 100. However as seen above there is no need for that since the wheels could carry the M5 without problems.
Important fact is: you cannot change load index more than "Extra load" (+4).
Load index is a result function of various variables with the most important ones are air volume and tyre structure. Air volume on a 21' is less than on a 19' since the inner radius is larger of the tyre with
almost remained outer radius of the tyre as we calcuted here.
Consequently a larger wheel must have a lower load index since it has less volume of air.
Hartge have worked with Continental to develop these tyres and this dimension is available from Continental (Hartge partner), Michelin and Pirelli. Hartge wheels are "Extra load" and in this dimension it is the only tyre available (they are not available in "Regular").
Maximun load M5 front wheels: 545 kg. Hartge have 650 kg
Maximum load M5 rear wheels: 635 kg. Hartge have 710 kg
Also, as a "advanced course" Hartge can prove that their tyre is OK for 320 km/h and BMW M5 standard are approved for 310 km/h. This was hard to understand over the phone but I assume their calculations are correct, and that goes in line with BMW M own limiter at 305 km/h.
Definition: Load on tyre: axle load / 2.
Further facts:
The Hartge wheel weight a bit more due it's increased size (of course) and also the design of the spokes. The spokes could have been hollow but this would have lead to a much higher price.