BMW Group Shatters U.S. Sales Record for Third Consecutive Month

Gustav · 1st July 2004, 21:54

BMW 7-series sales down...

BMW Brand Records Best Month Ever ... Again

WOODCLIFF LAKE, N.J., July 1 /PRNewswire/ -- The BMW Group (BMW and MINI
brands combined) reported an increase of 12.4 percent in June for 27,909
vehicles compared to the 24,820 vehicles sold that month in 2003, making it
the third consecutive month of all-time sales records for BMW sales in the
U.S. The BMW Group also reported first-half sales of 143,646 vehicles, an
increase of 4.8 percent from 137,098 sold in the first six months of 2003.

BMW Brand Reports Sales
BMW of North America, LLC reported its sales of 25,013 automobiles and
Sports Activity Vehicles, an increase of 14.2 percent compared to the 21,904
vehicles reported last June.
Sales of BMW brand vehicles were up 5.2 percent in the first six months,
with sales of 125,834 vehicles compared to 119,568 vehicles sold in the first
six months of 2003.

BMW Automobile Sales
BMW's automobile sales dipped slightly in June, to 17,710 versus 18,560 in
the same month a year ago. Year-to-date, sales were down 4.6 percent, to
97,606 automobiles compared to 102,353 in the first half of 2003.

BMW Sports Activity Vehicle Sales
Sales of BMW's Sports Activity Vehicles were exceptionally strong,
contributing to BMW's record sales. Total June SAV sales soared to 7,303,
compared to 3,344 vehicles sold in June 2003, a jump of 118 percent. Year-
to-date, sales of BMW's SAV models were up 64 percent, to 28,228 vehicles
compared to 17,215 for the same period in 2003.

Certified Pre-owned
BMW also reported sales of 6,110 Certified Pre-owned vehicles compared to
5,439 vehicles sold in June 2003, a 12 percent increase. For the first six
months of 2004, BMW CPO sales were up 7 percent to 35,855 vehicles over 33,562
in the same period a year ago.

MINI Brand

MINI Automobiles
MINI USA reported consistent demand for MINI automobiles, resulting in an
extremely low 3.4 days supply of inventory. Therefore, sales of MINI
automobiles in June were relatively flat, with sales of 2,896 over the
2,916 sold in June of 2003. First-half sales of MINI automobiles were up
1.6 percent, with 17,812 cars compared to 17,530 sold a year ago.

BMW Group In America
BMW of North America, LLC has been present in the United States since
1975. ROLLS-ROYCE Motor Cars NA, LLC began distributing vehicles in 2003.
The BMW Group in the United States has grown to include marketing, sales, and
financial service organizations for the BMW brand, the MINI brand, and the
ROLLS-ROYCE brand of Motor Cars; DesignworksUSA, an industrial design firm in
California; a technology office in Silicon Valley and various other operations
throughout the country. BMW Manufacturing Co., LLC in South Carolina is part
of BMW Group's global manufacturing network and is the exclusive manufacturing
plant for all Z4 roadster and X5 Sports Activity Vehicles. The BMW Group sales
organization is represented in the U.S. through networks of 340 BMW passenger
car centers, 327 BMW Sports Activity Vehicle centers, 148 BMW motorcycle
retailers, 76 MINI passenger car dealers, and 25 ROLLS-ROYCE Motor Car
dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for
North, Central and South America, is located in Woodcliff Lake, New Jersey.
Information about BMW Group products is available to consumers via the
Internet at:

http://www.bmwusa.com
http://www.bmwmotorradusa.com
http://www.miniusa.com
http://www.rolls-roycemotorcars.com

BMW Car Sales Report for June 2004

2004 2003

June 17,710 18,560
Year-to-Date 97,606 102,353

Model Year-to- Year-to-
June Date June Date
2004 2004 2003 2003

325i 3,662 19,813 3,735 20,773
325Ci 744 3,830 744 4,152
325Ci Convertible 705 4,263 925 4,253
325i Sports Wagon 129 758 244 1,102
325xi 1,058 7,820 1,060 7,528
325xi Sports Wagon 120 714 189 1,152
330i 758 3,824 911 4,995
330Ci 509 2,759 637 3,453
330Ci Convertible 547 3,730 817 4,071
330xi 611 3,119 521 2,988
M3 451 2,575 421 2,543
M3 Convertible 293 1,749 341 1,962
3 Series 9,587 54,954 10,545 58,972
Z3 2.5 roadster (US) 0 0 0 99
Z3 3.0 roadster (US) 0 0 2 20
Z3 3.0 Coupe (US) 0 0 0 5
Z4 2.5i roadster (US) 997 4,232 1,052 5,845
Z4 3.0i roadster (US) 674 3,127 699 4,014
M roadster (US) 0 0 1 8
M Coupe (US) 0 0 1 1
Z3 and Z4 1,671 7,359 1,755 9,992
525i (E39) 0 0 1,888 8,587
525i Sports Wagon (E39) 0 19 169 822
525i (E60) 1,507 8,588 0 0
530i (E39) 0 0 1,924 10,006
530i (E60) 1,660 9,802 0 0
540i Sports Wagon (E39) 0 2 31 160
540i (E39) 0 0 464 2,577
545i (E60) 838 4,611 0 0
M5 (E39) 0 53 166 1,058
5 Series 4,005 23,075 4,642 23,210
645Ci 261 1,701 0 0
645Ci Convertible 550 1,662 0 0
6 Series 811 3,363 0 0
745i 535 3,015 545 3,068
745Li 1,062 5,491 953 6,502
760i 2 2 0 0
760Li 29 268 79 365
7 Series 1,628 8,776 1,577 9,935
Z8 1 3 4 163
Z8 Alpina 7 76 37 81
Z8 8 79 41 244

BMW Sports Activity Vehicle (light trucks) Sales Report for June 2004

2004 2003

June 7,303 3,344
Year-to-Date 28,228 17,215

Model Year-to- Year-to-
June Date June Date
2004 2004 2003 2003

X3 2.5i 2,315 6,984 0 0
X3 3.0i 1,414 5,938 0 0
X3 3,729 12,922 0 0
X5 3.0i (US) 2,623 11,132 2,549 12,552
X5 4.4i (US) 780 3,907 656 4,007
X5 4.6is (US) 3 17 139 656
X5 4.8is (US) 168 250 0 0
X5 3,574 15,306 3,344 17,215

MINI Sales Report for June 2004

2004 2003

June 2,896 2,916
Year-to-Date 17,812 17,530

Model Year-to- Year-to-
June Date June Date
2004 2004 2003 2003

MINI Cooper 1,606 9,593 1,777 10,118
MINI Cooper S 1,290 8,219 1,139 7,412

Total MINI 2,896 17,812 2,916 17,530

SOURCE BMW Group

clee19821013 · 2nd July 2004, 06:41

so I guess Bangle won't be fired...

M6 Forever · 2nd July 2004, 07:35

No, Bangle might even get a big corporate BONUS!

Gustav · 2nd July 2004, 12:46

I think it is interesting to see that the7-series is declining as well as the Z4.

CSBM5 · 2nd July 2004, 12:53

Quote:

No, Bangle might even get a big corporate BONUS!

I assume you're saying this in jest?

Mini and X sales are what carried overall higher. Car sales were down. The 7-series sales are down, and the E60 is just keeping pace with the E39 in its last model year for YTD sales and is sharply down on year over year June sales, so I wouldn't call this a stunning Bagle achievement.

Quote:

525i (E39) 0 0 1,888 8,587
525i (E60) 1,507 8,588 0 0
530i (E39) 0 0 1,924 10,006
530i (E60) 1,660 9,802 0 0

This works out to:

June year over year: E39 525i 1,888, E60 1,507 -- down 20%.
June year over year: E39 530i 1,924, E60 1,660 -- down 13.7%.

YTD E39 525i 8,587, E60 8,588 -- Wow Bangle sold one additional car!
YTD E39 530i 10,006, E60 9,802 -- Hmmm, Bangle is off 2% in sales compared to the old car.

These are BMW's bread and butter for 5-series profits. The 545 picture looks better, but it is going up against limited supply sales of the 540i.

540i (E39) 0 0 464 2,577
545i (E60) 838 4,611 0 0

Now look at his own car vs itself:

7 Series 8,776 vs 9,935 -- well, here it's down 11.7% YTD compared to '03.

MEnthusiast · 2nd July 2004, 13:54

The reality is, just like when the first movie is good, people go to see the sequel. In this case BMWs entire previous generation garnered so much praise and people were generally happy with them that they just assume "new" is an improvement. The market is slowly saying that is not the case. Consider that BMW is making many more models now than before. Seems to me there's trouble in paradise. Fortunately, they can't afford to let this be the status quo. I expect the next generation to be significantly improved.

Gustav · 7th July 2004, 23:12

7-series declined in sales:

"But its high-margin large sedan, the 7-Series, saw sales fall 14 percent from a year earlier."

http://seattlepi.nwsource.com/busine...ug=BMW%20Sales

Jag120 · 7th July 2004, 23:38

I think the real acid test is renewal sales, i.e., when the 7 series and 5 series cars come off lease, are those people going for the 2005 models or looking elsewhere. I know it's not scientific, but of the 5 people I know whose leases of 7's and 5's ended this year, not one released a new 7 or 5. They went to Jaguar, Audi, and Mercedes.

Mike0804 · 9th July 2004, 02:39

Yep, I agree completely.

How many REPEAT CUSTOMERS would there be for the new 7 series? We know the old 7 had lots of repeat buyers, as well as people moving up from the 5 series. The old 7 also had lots of crossover buyers. While at my local dealer one day a couple years ago I remember meeting a guy in the showroom who told me he was there because his buddy had just traded an S class Mercedes for a 7, and he was so impressed with it that he decided to trade up from his E class to a 7. He said you could get into the 7 series BMW for the same money as a new E class MB. The old 7 had lots of buyers like that. I doubt that will be the case with the new 7.