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Old 5th January 2004, 23:07   #1
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Panke in Detroit: strong 2003 and strong demand for new 5-series

At Detroit Panke said 2003 was a 4,3% increase over 2002 which is over 1,1 million cars although a 1,6% increase in the BMW branded cars which is a new sales record.

" but earnings rose again in the third quarter, boosted by strong demand for its new 5-series model."

For 2004:

"We will consistently continue down the road of growth and expansion that we have already started. There will be no standing still at BMW -- not in production or in the opening up of the market."

BMW NA sold 8% more cars ion 2003 compared to 2002.

Panke repeated that two-thirds of BMW's exposure to currency fluctuations was hedged for 2004 but declined to comment on 2005.
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Old 6th January 2004, 01:30   #2
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Re: Panke in Detroit: strong 2003 and strong demand for new 5-series

Given that sales of a brand-new model will always be better at debut than 1 year down the road, I'd like to hear Panke's speech at NEXT years NAIAS.
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Old 6th January 2004, 02:10   #3
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Re: Panke in Detroit: strong 2003 and strong demand for new 5-series

Quote:
Originally Posted by Gustav
BMW NA sold 8% more cars ion 2003 compared to 2002.
It would be interesting to find out what components of the BMW product line were up in 2003 vs. 2002 and how the newer products (7, Z4 etc.) faired against the older product line. I believe that Porsche is also touting increased vehicle sales but that is mainly due to the Caynene where the traditional 911 and boxter sales were soft. So when a manufacturer touts a sales increase by % of cars, this really does not tell the whole story.

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Old 6th January 2004, 03:21   #4
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Re: Panke in Detroit: strong 2003 and strong demand for new 5-series

They've already spun the numbers, as the WSJ had an article a couple of months ago showing that most of BMW Group sales increases were due to MINI.
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Old 6th January 2004, 05:08   #5
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Re: Panke in Detroit: strong 2003 and strong demand for new 5-series

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Originally Posted by zzzzMD
They've already spun the numbers, as the WSJ had an article a couple of months ago showing that most of BMW Group sales increases were due to MINI.
Good point. I had forgotten that BMW would include Mini's as part of the BMW group sales.

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Old 6th January 2004, 09:44   #6
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Re: Panke in Detroit: strong 2003 and strong demand for new 5-series

The New 5 is selling unbelievably here. Our only dealer miscalculated the demand and now we have a waiting list half a year long. Considering the nation's population of just 350,000... that is quite staggering.
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Old 6th January 2004, 10:30   #7
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Re: Panke in Detroit: strong 2003 and strong demand for new 5-series

also the interview with Panke in Automobile showed him to speak in double talk. My prediction- in the next model cycle, we will see a complete reversal for the better on styling and idrive (eg- no more idrive)
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Old 6th January 2004, 12:12   #8
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Re: Panke in Detroit: strong 2003 and strong demand for new 5-series

The total number of vehicles produced by the BMW Group was 928000 compared to 913000 in 2002. Mini production increased to 175000 units compared to 144000 in 2002. This means that the sales of BMW branded automobiles decreased with 16000 on a year to year basis. The new five series sold 70000 units from it's release in July. As the new five was released with a limited modelrange that still isn't complete and wasn't released in many markets until much later in the year I guess this should mean much higher sales for the five this year. The X3 rollout has just started and I think that car is bound to sell very well in 2004. The 6-series will probably add sales of around 20000 high margin units. As the 1-series will be released late in 2004 it will probably not add much sales for 2004 but if I were VW I would worry for 2005. I think the future looks bright.

Regards/Robert

Last edited by luxobarge; 6th January 2004 at 12:13.
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Old 6th January 2004, 15:58   #9
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Re: Panke in Detroit: strong 2003 and strong demand for new 5-series

Quote:
Originally Posted by MEnthusiast
also the interview with Panke in Automobile showed him to speak in double talk. My prediction- in the next model cycle, we will see a complete reversal for the better on styling and idrive (eg- no more idrive)
Oh ME... spare us. We heard the same in 2001 when the new 7 series was introduced as a 2002MY. Then the same a year later.. and the same this year... ain't noting going to change. Suck it up and get with the program!

Improvements in regards to iDrive and probably more dash buttons for radio or whatever I do expect to be made over time. BMW completely redid iDrive for the 5er based on what happened with the E65.. they ARE getting the message otherwise the 5 would have had the same iDrive as the 7. Wouldn't you agree?

It's a rough road to introduce ANY changes. Over time, I'd say by mid-model run for the 5er the majority of E39 would have converted or shut their mouths and live in the past like the E34 owners have. Take it easy my friend, enjoy life.
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Old 6th January 2004, 16:08   #10
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Re: Panke in Detroit: strong 2003 and strong demand for new 5-series

Im interested to see how much the 7-series sold. I think the 5 will sell good. Panke stated a 1,6% increase in BMW branded cars compared with 2002.
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