Invoice vs MSRP prices?? - The Unofficial BMW M5 Messageboard (m5board.com)

M5Froth · 5th October 2007, 04:15

So I have kind of a random question, hopefully someone can shed some light.

Obviously there is a dealer invoice price that is relative to the base MSRP price for any random vehicle. I would assume that as a customer adds various options to the vehicle, the dealer invoice goes up....the question I have is, how much does the dealer invoice increase? For example, say the customer adds a $1,000 option to the vehicle, how much does this increase the dealers invoice price? I'm guessing they don't pay the full $1k, so how much of a percent do they get off of each option? Is it universal for most vehicles? Sorry if this is a stupid question! Thanks.

THE CRACKEN · 5th October 2007, 04:36

If it is a $1000 dollar option the dealer may actually only pay $900 and the balance is marked up to the buyer. It is pretty much relative to the cost of the option as to what the difference would be.

///Marshall · 5th October 2007, 05:33

These are numbers for the M6 but you probably get the idea:

Wholesale vs MSRP (USA) FYI

Do a search for wholesale and you'll probably find what you need.

M5Froth · 5th October 2007, 06:03

Quote:

Originally Posted by ///Marshall

These are numbers for the M6 but you probably get the idea:

Wholesale vs MSRP (USA) FYI

Do a search for wholesale and you'll probably find what you need.

That is helpful....someone in that thread responded saying dealers actually pay less than the wholesale prices. Is this true? I am clueless when it comes to this.