I agree- if I could delete all the badges on the outside with the exception of the trunk emblem- frankly I was a little disappointed with the dual exhaust and aggressive lower front- until I saw it up close- IMHO the changes they did to the front and rear make the M5 look much better than the current 5 series. I also find it a little tacky that theres a m logo on the steering wheel, on the door step, on the speedometer on the gear shift, on the wheels- yes I know its a M5 just by pushing the throttle, even a little bit!
Id certainly leave the rear spoiler- it adds a little something.
I suppose all these logos are there since the ///M logo has become associated with high performance and quality, but if it were left up to me, Id have the M logo on the speedo, on the rear and maybe on the doorsteps. thats all. The steering wheel is M w/o the logo- you can tell by the tricolor stiching- thats a nice touch. Id prefer either no logo on the shifter or just a small tricolor banding.
of course this is nit picking, overall the new m5 shows a job well done.
ME