Good thread.
Chevron for me.
I have two "first hand experience" stories. Before you read on, I'm no expert and am only speaking from what I've been told or read - and are "impressions" on the subject. These experiences though do back up my impressions:
Story 1:
My first "brand new" car was a 1988 Chevy Z24 with a 2.8l V6 and Bosch "multi-port fuel injection". (Side note: it also sported a Getrag 5 speed which had a feel almost identical to my M5). I had a buddy who owned one of the same cars, but an '89 model with the same engine/tranny. We both observed the same behavior:
When using Chevron or 76 the car would run great. Smooth idle, smooth strong power, etc.
When using Arco, Shell or a "no-name" brand we would get a rough idle, and the engine would stall a lot. It was very frustrating and the change was instant, fill the tank with some tasty Techron and it was back to a perfectly running engine.
Story 2:
A friend of mine does his classic car restorations and engine rebuilds. He had a Chevelle SS ('71?) that he ran the motor almost 100,000 miles since "factory new" exclusively on Premium Shell. He tore the engine down to rebuild it and found all sorts of grimey, gummy build up. He doesn't prefer Shell anymore.
I later learned that Chevron and 76, for two examples, use a SOLVENT type additive. Shell (and most "off brands" use a DETERGENT type additive which is considered harder on certain engine components and can "build-up".
I did some research a few years back:
After listening to a talk radio show that spoke about this subject, I asked a couple of fuel truck drivers about where they fill their trucks. I also read up on the Internet. What I learned is that the "Big Brands" refine their own fuel. "Off Brands" like Rotton Robbies, Tower Gas, etc. use whatever brand or refinery offering the best deal (but they don't change very often). Ask a driver unloading fuel at a Chevron station in the SF Bay Area and he will tell you he got his load from the Chevron refinery in the East Bay. Ask a driver unloading fuel at a Citgo and he'll tell you he got his fuel from XYZ refinery - where they gave him a load treated with an additive selected by Citgo. Other days he might take a load from the same refinery to "Al's service station" (with an unknown additive type).
See, the big brands may have differences in the way the fuel is refined, and some brands' fuel may be "cleaner" than others. Smaller brands and "discount" brands (like Arco) may even all come from the same source - BUT - have different additives.
Anyway, one day I hope to run into someone who is an expert on this subject.
Paul
P.S.- funny how anal we are about the fuel and oil type we put in our cars and how it can affect its "health". Wish I had the same regard for myself - sheesh those hotdogs and pizza for lunch can't be good for my Vanos

Oh and what's my blood type again? A+5w30?