I just finished up cleaning the backseat of my 01 M5 (black interior) using the leatherique products and noticed a small section of the seat bottom that appears to be cracking

, almost like there are creases in it but it will soon crack. The rest of the back seat as well as the front seats are in real good condition. My question is 2 fold. First, should I be very concerned (which I am) and secondly what are my next steps to fix or at least stop it from getting worse? Is this something the dealer would address or am I better off going to a specialty shop?
Thanks.