REMOTE CONTROL STEERING AVAILABLE ON MINI
Woodcliff Lake, New Jersey April 1, 2003 ... MINI is well known for packaging high-technology into a small space and its latest innovation, MINI Remote Steering (tm), takes ease of ownership to new levels. With MINI Remote Steering (tm), MINI has produced the world's first commercially-available full-sized remote control car. Based on the proven 'Tamiyah-hah' model racing technology, the new system allows MINI owners to remotely operate their cars up to a distance of 150 feet. Now, avoiding the rain is simple. Thanks to Remote Steering, MINI comes right to your door.
This system provides a number of benefits. For example, it allows owners to arrive at their favorite restaurant, be seated at their table and then remotely park their car in the street outside. Furthermore, an apartment dweller in Manhattan can remotely bring their car up from the basement garage and position it on the street, ready to go.
Opposition to the new system has been voiced however. Valet Parker's union president 'Scratch' Dentem said; 'Hey, we loved driving this thing and now it looks like we're out of a job... whaddya gonna do? ' he opined. MINI Remote Steeringtm, is now also likely to give street racing a whole new perspective as tuners abandon their hot rods in favor of playing with their hand-held.
MINI spokesperson, Donna Fallforit said 'Clearly this once again highlights MINI as a high technology product. We have thoroughly trialed this new system and apart from the occasional interference with light aircraft and TV remotes, we are happy with it. Pricing is not set, but we think it'll be a winner, especially on a day like today."
MINI is the 2003 North American Car of the Year. (seriously folks).
BMW Group In America
BMW of North America has been present in the United States since 1975. Since then, the BMW Group in the United States has grown to include marketing, sales and financial service organizations for the BMW and MINI brands and Rolls-Royce Motor Cars;DesignworksUSA, an industrial design firm in California; a technology office in Silicon Valley and various other operations throughout the country, including BMW Manufacturing Corp. in South Carolina. The BMW Group sales organization is represented in the U.S. through networks of 340 BMW car, 327 BMW Sports Activity Vehicle, 148 BMW Motorcycle retailers and 70 MINI car dealers. BMW (US) Holding Corp., the Group's sales headquarters for North, Central and South America, is located in Woodcliff Lake, New Jersey.
Information about BMW Group products is available to consumers via the Internet at
http://www.bmwusa.com http://www.bmwmotorcycles.com and
http://www.miniusa.com
(this is an actual press release from BMWNA. I guess they've got a sense of humor).
Linear Mode
