17th December 2001, 23:03
Join Date: Jun 2000
Location: East Coast, USA
Thanked 47 Times in 33 Posts
Interesting data youve got there. Id really be interested to see how it tracks with total 5 series sales and perhaps total BMW sales in the USA. BMW has certainly become more "mainstream" within its nitche and your chart shows that.
I think the next M5 will sell even more (if they build more) and although I dont like the new 7's styling (at least in the photos- havent seen it in the metal yet) I think BMW is making the right choice to radically change their look. It is uncomfortable for us perhaps because we are accustomed to something- but if they dont make this change now or soon, they will not just be copied (lexus IS300, Lincoln LS, Hyundai something or other, even MB S Class, perhaps the new Jag X model), but surpassed. The spy pics of the Z5 look good to me and so do the pics of the 6 series. I'm pretty sure the new 5 will be greated with mixed reviews of its styling. I seem to remember the E36 3 series had many critics of its style- and it became a styling template for automakers in the 90s. I still think it is a handsome design. Bottom line- I have mixed feelings on the new styling direction- on the one hand, its a necessary move, on the other, I think they might need a model or two to sort the direction out- so in a way the new 7 is a bit of a guinea-pig in both styling and technology. I think the idrive technology is great- but apparently its execution isn't quite there yet. Theres only one way to really field test a product- and thats to bring it to market. I have a sense that BMW will do a "freshening" to the new 7 to fix/ finesse the bizarre trunk.
just my $0.02
All the best,
00 Z8 Jet Black/Red Sport / some others