I've just confirmed what I always thought.
Tried normal unleaded for my last two tankfuls.
Couldn't feel any difference (unfortunately, 90% of my driving is at a sedate speed), but the fuel economy dropped immediately by 2mpg.
My maths is terrible, but I've always reckoned that the extra cost for Optimax is outweighed by the better economy it gives you.
If you say an average fill up is 75litres? What's the price difference between normal unleaded and Optimax? About 5p/litre on average?
So if you say it costs you an extra £4 every time you tank it, but you get roughly an extra 30-35 miles out of the tank, then it CAN be justified financially (apart from the obvious benefits of better fuel).
Are my maths correct someone?