Join Date: Oct 2002
Thanked 60 Times in 31 Posts
Good question. I take up the challenge.
Alpina cars are the essence of what BMW used to be, i.e. wolves into sheep clothes, whereas M cars give the game away upfront.
Alpina R&D department is where BMW is testing its future engines. Think about the 2.0 liters diesel (D3), the twin turbo 6 cylinders, or the high pressure-direct injection (D10 Biturbo, back 1998). Today, everyday BMW and Alpina engineers work together at Alpina, to develop more efficient engines for the future.
Alpina competition department was able to develop a car that won the championship , each time they decided to do so (3.0 CSL, B6 GT3).
Alpina has been incredibly successful since 40 years, to take excellent products (BMW's) and to make them better. Not every engineer company can do that.
Contrary to most of other "improvers", Alpina succeeds in offering exclusive products which remain affordable for the majority of us. It is a well tought, no non-sense offering.
Despite the (relatively) affordable products, Alpina's branding pertains to the high-end market. Alpina clients are Maserati and Aston clients. At all Motorshows where Alpina is present (Geneva, Tokyo, Frankfurt...) , Alpina's stand is private and on invitation only, whereas everyone can look around the common BMW M cars.
Alpinas are incredibly quick cars, more potent in every day traffic than M cars due to their torque.
Alpinas are not limited to 250 kmh, which makes a huge difference in Germany
Alpina's leather (Lavalina) has been ranked as the second best in quality, right behind Rolls Royce Connolly leather
Alpina makes you feel you pertain to a minority of people, who know that this is one of the best kept secrets in the automotive world.
2010 B3S Biturbo Cabrio (Alpina Green II )
2011 Aston Martin DBS
2014 BMW X5 40D
Last edited by Sherlock; 26th February 2013 at 09:34 PM.