BMW ALPINA B7 - Press and Dealer Launch in California
The new BMW ALPINA B7 was presented to selected members of the American press and the BMW dealer family, at an exclusive event held from the 5th to the 11th of June in California. Participants were able to sample the ALPINA flagship's comfort and sport orientation at both Infineon Raceway and while driving through California's scenery, including the renowned Highway One. Presentations were made regarding the B7's technical subtleties, deep insights were given into ALPINA's unique and storied history, and the distinctive philosophy of this small family-run business from Buchloe was explored. All this was framed by the American event agency Emotive using ALPINA's second business venture as the backdrop: wine. The very finest wines from California's best winemakers were served with dinner at the private The Napa Valley Reserve, each wine and each bottle naturally introduced and elucidated by the vintners themselves, supported by ALPINA's head of wine.
All in all a very successful event: the finest example of the ALPINA lifestyle, coupled with a vehicle created for the most demanding of automotive connoisseurs.
The Following 4 Users Say Thank You to BMW Alpina For This Useful Post:
I have to say 'thank you' for the truly splendid pictures of this superlative automobile. The B7 is the quintessential "Iron fist in a velvet glove" automobile. The alloy wheels? Have stood the test of time.
Never mind this car's "engineering".....
isaacu
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There is a Tide in the Affairs of Men which taken at the flood leads on to Fortune ommitted, all the voyage of their life is bound in shallows and miseries!
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But the 1st non facelifted B7 certainly had it!
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