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You know, I used to think the earlier series BMWs looked a bit dated. E30, E34, even E36 to some degree. But with the E39 / E39 and current 7 (not sure which that is) I really have to say I like them _all_. I look at a seven an think wow, BMW really knows how to make a big car look sporty and nice. It doesn't even look as big as it is.
So seeing the rework done for the updated e46, and the newer 5 and 7, it appears as though it's not the same team of designers. I think the current styles could be made to to look more modern and appealing, better than these new designs we've seen. Somebody at BMW needs to shake their head, because the response has been unanimously poor, far as I know. Must be the same team who decided LSB was the only blue for USA, and Gloss Black Trim was the only trim required.
I think auto makers do this every 5 to 7 years... come out with something ugly as sin so that next year they can remodel it beautiful and look like heros.
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