Please correct me if I'm wrong, but I remember you saying that your product would cost significantly less than Dinan, when in fact your price is the only $4 cheaper:
http://www.dinancars.com/store/High-...59-p-3966.html
I understand the whole install charge (which both systems would require) as well as the software for the Dinan intake, but I don't think the Dinan intake requires the software for the product to function properly. As you said : "Lastly, you will not require an ecu re-flash for our CAI. The factory ecu is very aggressive at attenuating certain parameters within reason.
As I've said before though, certain company's will try to upsell their customers with ecu re-flashes that are unecassary for a minor mod. Don't be fooled by this gimick. Although I believe a reflashed ecu will give additional gains when used in conjunction with our CAI, it is not necassary" see link to post #9
ASR Engineering CAI Dyno Results
In addition, the $2495 you are advertising is the groupbuy price, not the list price which will be right at $3k (more than Dinan).
Again, please don't take this the wrong way. I'm not attempting to be inflammatory, I'm just trying to get the facts straight. What's the deal?