this bit had me in stitches:
What do you see as the key rivals for the M cars?
The characters of our rivals' cars are so different that customers can find the right car for them. The Porsche is a Porsche — very successful and fun to drive. And when people think of Porsche they think of the
911 — a modern-day Beetle.
(
laughs)
Audi Quattro Gmbh uses front- or four-wheel drive, and so the handling is quite different. It's a good solution if you live in the mountains. Mercedes AMG uses a relatively low-revving big-block engine and an automatic gearbox. Every car is different.